River Ash was created to protect vulnerable families, going through grief, from high pressure sales. Many funeral homes and Cemeteries employ sales people to perform the sacred duties of a Funeral Director. We believe this is unjust. We are professional Morticians and humanitarians, driven by a higher purpose and generosity, to be a guiding light in humanities darkest hour. Hence, we are educated in funerary art and science, trained in all death matters and licensed by the state of California to legally practice our trade. We are here to serve you.